scent of women

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Matthew G

 

Date added:

October 31, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1442

 

Was viewed:

8713 times

 

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Essay content:

Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women's perfume in order to appeal to the different types and personalities of today's women. Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it...
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The ad campaign for Clinique's perfume lines is a very good example of this. In the May issue of Teen People, the ad for Clinique's perfume, "Happy," shows a woman wearing a sleeveless turtleneck sweater. Although not clearly shown, the girl seems to have a huge smile on her face but is hidden behind her turtleneck...
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