Schering Plough: Replacing Claritin
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November 6, 2015
No of pages / words:
4 / 1056
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The two drugs the company wishes to investigate are Newprox, an asthmatic drug; and Minprox, a nasal congestion spray. Based upon data provided from its financial and marketing department Schering Plough has compiled data for the two products that could replace Claratin as its new "flagship product"...
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The data used for the decision analysis in this report can be found in Appendix A.
Schering Plough must decide which product to invest in and produce. The up front costs are large in drug production due to the strict regulations imposed by the FDA; a decision therefore, must be made with due diligence...
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