Essay specific features
July 5, 2016
No of pages / words:
8 / 2004
Rating of current essay:
Historically, the company has been the biggest U.S. brand in its category with up to 25% market share. Nowadays, it has lost that position as market leader and scrapes a mere 5%.
Schwinn was recently sold to the Zell/Chilmark Investment fund, who is trying to turn it around by injecting new money and trying to reposition the brand from the low-end of the market to the high-end one...
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B. The Industry
i. Competitive Situation
Who are the main competitors?
Schwinn’s main competitors would be other high-end brands such as Trek, Cannondale, and Specialized.
What are their strengths and weaknesses?
Cutting edge technology in aluminum-frame bikes...
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