Scope

Essay specific features

 

Issue:

Business

 

Written by:

William M

 

Date added:

February 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 292

 

Was viewed:

705 times

 

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Essay content:

Plax has targeted fighting plaque as a new benefit for mouthwash. In two years, Plax has gained 10% of the market and during a time when the market growth rate has been declining. The Scope brand has maintained a constant market share level with slight decline and still retains largest percentage of the market...
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She has formed a team across company functions to address these issues and formulate a strategic plan. Decisions to be Made 1) Should Scope maintain the status quo or seek new opportunities? 2) Should Scope reposition its current product or develop a new product? 3) Should Scope launch a flanker brand or introduce a line extension? These decisions must be made in this order...
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