Seafood Marketing Plan
Essay specific features
March 16, 2013
No of pages / words:
8 / 2043
Rating of current essay:
The Stingrae brand currently distributes seafood products through out Trinidad and Tobago and the Caribbean.
Products in the Stingrae line includes:- squid, crab backs, crab meat, shrimps, prawns, lobster (live and frozen), flying fish, white salmon, pink salmon, counter caviar, fillets of white fish, mussels, octopus and a variety of other seafood products...
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The marketing plan seeks to launch the product to everyday consumers and caterers while still supplying to its existing market the hotel and restaurant chains.
Demographic Cultural and Social Analysis
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals...
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