Searching for the Right Advertising Agency
Essay specific features
January 10, 2013
No of pages / words:
14 / 3675
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Gateway's early value proposition was similar to what it is today: offer products directly to the customer, build them to their specifications, provide them with the best value for the money, and offer unparalleled service and support. Waitt's start-up company had $100,000 in sales in its first year and by 1993 it became a Fortune 500 company with sales of nearly $3 billion...
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The company's rapid growth continued throughout the ?90s, reaching a peak of more than $9.6 billion in 2000.
Over the past 18 years Gateway has been a technology and direct-marketing pioneer. It was the first company in the industry to sell computers online, the first to bundle its own branded internet service with a PC, and among the first direct retailers to sell its own branded consumer electronic products...
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