Sears Holding Corp

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Written by:

Howard R


Date added:

April 6, 2014







No of pages / words:

13 / 3426


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5335 times


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This section will also include why the two companies failed. Secondly, a SWOT analysis will be performed on the new company, Sears Holding Corp, to try to identify where it stands in the present. Finally, a hypothesis of how the new company is likely to be accepted by consumers and whether it is likely to succeed will be discussed...
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Kresge Co., the predecessor of Kmart, was founded in 1889 by Sebastian J Kresge, in Detroit Michigan. The small store, which sold everything for five and ten cents, was an instant success. By 1912 S.S. Kresge Co. had expanded to 85 stores with annual sales of more than $10 million. The 1920's saw a larger increase in merchandise variety and prices, Kresge's first steps to becoming a discount store...
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