Segmentation, Targeting, Positioning

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Issue:

Business

 

Written by:

Randy M

 

Date added:

June 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 860

 

Was viewed:

3994 times

 

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Essay content:

Are there differences across consumers in terms of what is important? Yes, there are many differences across consumers in terms of what is important. For example, full-time students stress the importance of career services and job placement, while part-time students, who are still employed, prefer a program that is conducive to his or her lifestyle...
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For example, full-time students stress the importance of career services and job placement, while part-time students, who are still employed, prefer a program that is conducive to his or her lifestyle. Location, such as proximity to home and work, and class times are therefore very important to part-time students...
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