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Essay

services and tangible products

Essay specific features

 

Issue:

Business

 

Written by:

Candace F

 

Date added:

March 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 468

 

Was viewed:

3624 times

 

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Essay content:

For example, a hairdressing service provided by a saloon cannot be considered as tangible product that can be created in factories, it is the cumulative impression of how employees treat the customer, how the environment in the saloon, skill of hairdressers, how long the service was taken, and so on...
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Since service good does not have tangible good to be compared to other competitors, providing better tangible attributes can be useful for service provider to differentiate their good from competitive service goods. Moreover, a service good also carries an inseparability characteristic, different from physical good that generally produced, then sold and finally consumed, most services are simultaneously produced and consumed, basically means that both consumers and employees play an active role in the creation of the service itself, therefore, service goods brands have more point to contact with the consumers than physical goods brands...
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General issues of this essay:
Banyan Tree – Developing a Powerful Service Brand Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Consumers’ Trade-Off Between Relationship, Service Package And Price Delivery of Service Globalisation has increased competition faced by many enterprises. There are resulting pressures to achieve ?world class standards' in people management, operational methods and service delivery" Public Service Announcements: Does Deception in Advertising Affect the Public's Intent to Donate? Service Services Marketing Mix In Education Service services and tangible products SOA and Web service Service Before Self Service trade in service Running Head: What Can Be Done To Improve The Public's Perception Of Civil Service For Government Employees? Funding Service And Delivery
 

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