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Essay

Setting export prices with a marketing view

Essay specific features

 

Issue:

Business

 

Written by:

Genevieve B

 

Date added:

November 30, 2014

 

Level:

University

 

Grade:

C

 

No of pages / words:

4 / 1081

 

Was viewed:

8310 times

 

Rating of current essay:

 
Essay content:

This behaviour is likely to drive a company to a below-average performance because it does not take into account the customer's point of view and the company's strategy. Marketers, first of all, have to consider price boundaries such as the price floor, the price ceiling and the optimum price. Price floor (or minimum price) is determined by the cost of the product or service...
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Price floor (or minimum price) is determined by the cost of the product or service. The competitive prices for comparable products create a price ceiling. In fact, if competitors do not adjust their prices in response to rising costs, management will be severely constrained in its ability to adjust prices accordingly...
displayed 300 characters

General issues of this essay:
Advanced Export Marketing Always low prices, always: marketing origins of Wal-Mart's dubious CSR performance. As Natural Gas Prices Rise, So Do the Costs of Things Made of Chemicals Causes of recent food prices and what steps governments have been taken for stabilization of prices and are these steps fruitful? (Pakistani Issue) Export Plan Export Strategies Export High Pump Prices: Oil Demand and Supply Factors Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand Setting export prices with a marketing view Should the Government Raise Gas Prices The Effects of Light Crude Oil Costs and Stock Prices on Five Class I Railroads Why volumes, prices, and margins vary over the product life cycle? Export
 

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