Sex in Advertising - How Advertiser influencing to consumer impact and ethical issues
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January 12, 2016
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However, many peoples may not exactly know what sex in advertising is. Some people consider subconscious content to be sex in advertising, whereas others only consider sexual information that is readily visible.
Sexual information, defined by Harris (1994) as “any representation that portrays or implies sexual interest, behavior, or motivation”, is often integrated within the ad as images or verbal elements ...
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Court Justice Potter Stewart(1964) described pornography, "I know it when I see it," similarly vague descriptions are used to convey sex in advertising (Strong, 1979).
In fact, when the general public considers sex in advertising, a wide variety of exemplars come to mindset. Others describe sexual images inserted into ads, for some individuals, “fetishized” objects and parts of the body come to mind (Schroeder & Borgerson, 2003)...
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