Shell Case Analysis

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Issue:

Business

 

Written by:

Joey R

 

Date added:

October 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1862

 

Was viewed:

7143 times

 

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Essay content:

At this point in time, the strategic decision must be made of whether to expand capacity in the tar sands and if so, when. This study identifies key uncertainties and situational analysis tools to be used by Royal Dutch/Shell to answer the question of capacity expansion (See Figure 1). Uncertainties are classified into four levels with level one being low through to level four; the situation of true ambiguity (Courtney, Kirkland & Viguerie, 1997)...
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Uncertainties are classified into four levels with level one being low through to level four; the situation of true ambiguity (Courtney, Kirkland & Viguerie, 1997). “Residual uncertainties” which cannot be accurately predicted even with extensive analyses are of concern REFERENCE/cut out. Figure 1: Table displaying major uncertainties faced by Royal Dutch/Shell, respective levels of uncertainty and situational analysis tools...
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