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Shire

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Issue:

Book Reports

 

Written by:

Richard H

 

Date added:

July 30, 2015

 

Level:

University

 

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No of pages / words:

5 / 1265

 

Was viewed:

10064 times

 

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Essay content:

In order for advertisements to successfully portray a product, they must be directed to the appropriate intended audience. In Rolling Stone and YM magazine, there are two advertisements that display a very attractive person gazing and posing to the viewer. In advertising, we are bombarded by images that have become standard in defining beauty and what is acceptable, and we often don't realize it...
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In both of the ads, the person is gazing at the viewer with a look that says "this is the phone for the cool people". Both ads are for mobile service technology, and each ad is very different from the other. The use of celebrities in advertising is very common. When advertisers choose a spokesperson to promote their product, they use three basic categories of source attributes, which include: appearance, target audience, and slogans...
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General issues of this essay:
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