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Essay

Silverjet

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Peter T

 

Date added:

May 11, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

13 / 3493

 

Was viewed:

5797 times

 

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Essay content:

Silverjet's strategy is to offer top quality service at low fares while keeping their costs down. As the aviation industry is growing and becoming increasingly competitive, Silverjet finds it self competing with increasing number of direct and indirect competitors. Silverjet's policy of offering relative low cost pricing holds back competition in an industry that transports 127...
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Silverjet's policy of offering relative low cost pricing holds back competition in an industry that transports 127.4 million passengers each year from the UK alone. Nevertheless, the taxes and fuel prices are constantly growing and airlines face increasing pressures regarding technological innovation and environmental issues...
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