Sir Richard Nicholas Branson

Essay specific features

 

Issue:

Business

 

Written by:

Gustavo J

 

Date added:

July 30, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 884

 

Was viewed:

5011 times

 

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Essay content:

With a flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Today, his worth is estimated at over ?4 billion (equivalent to US$7.8 billion) according to The Sunday Times Rich List 2006...
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He sold the records out of the boot of his car to retail outlets in London. He continued selling cut-outs through a record mail order business in 1969. Trading under the name "Virgin" he sold records for considerably less than the so-called "High Street" outlets, especially the chain W. H. Smith. The name 'Virgin' was a selling point because records were sold in a new condition (unlike in other shops where records were being handled when listened to in record booths)...
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