SMA: Micro-Electronic Products Division

Essay specific features

 

Issue:

Business

 

Written by:

Brian R

 

Date added:

November 15, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 486

 

Was viewed:

2182 times

 

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Essay content:

The demand for low-cost microelectronic components has attracted new suppliers resulting in fierce price competition and an evolution towards a commodity business. Price competition, customers' demand for extensions of existing product lines, new products built to their specifications within shorter delivery lead times and stricter quality standards have put the division in a position where it needs to re-align itself strategically, operationally and organizationally in order to compete...
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While the various departments are organized in a highly differentiated, functional structure, the lack of integration has led to the "functional chimneys problem" where the functional groups are uncooperative and self-centered with narrow viewpoints. Also, functional overlaps between various groups have led to missed deadlines and confusion regarding the development process...
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