smaller companies effect on larger companies

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Issue:

Business

 

Written by:

Hazel C

 

Date added:

September 11, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1296

 

Was viewed:

1850 times

 

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Essay content:

On page 457, Solomon refers to social stratification. Social stratification refers to a creation of artificial divisions in a society: “those processes in a social system by which scarce and valuable resources are distributed unequally to status positions that become more or less permanently ranked in terms of the share of valuable resources each receives...
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Higher social classes tend to want a more specific product and are willing to pay the extra money to receive it. According to http://exinarticles.com, niche marketing reduces marketing costs because you don’t need large forms of advertising. In other words, you don’t have to pay for expensive costs such as television commercials, full page magazine ads in well known magazines etc...
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