Social Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Sherilyn W

 

Date added:

September 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1311

 

Was viewed:

5584 times

 

Rating of current essay:

 
Essay content:

Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." This technique has been used extensively in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is being used with more frequency in the United States for such diverse topics as drug abuse, heart disease and organ donation...
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Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the "marketing mix." This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the "Four Ps" of marketing...
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