Sony Case Study

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Carol C


Date added:

March 27, 2013








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If Sony Music was able to control the entire supply chain, from artist direct to consumer, the already considerable opportunities presented by digital distribution would be increased. Problem Analysis Sony Germany has just experienced a 12.7% fall in sales, seemingly from the expanding problem of on-line piracy...
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Why have they encountered this problem? Are they problems that could be foreseeable or avoidable? Peter Drucker developed a concept of ‘Five Deadly Business Sins’ that should be avoided. Using this framework, we might be able to analyse what has gone wrong and how repeating these sins can be avoided in the future regarding digital music distribution...
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