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Essay

Sony CUstomers USA

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Emily B

 

Date added:

November 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 565

 

Was viewed:

9786 times

 

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Essay content:

Sales, like Logistics and Service, handled all products. It was organized on a geographic basis for small and medium sized retailers of electronic products. Large national accounts like Best Buy and Circuit City were managed through a dedicated unit. Internet retailers like Amazon and eBay were managed through another dedicated unit...
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Marketing Communications managed the Sony brand and handled relations with Sony Japan and U.S. advertising agencies. Marketing Intelligence gathered information from focus groups along with the call centers, and used the usual marketing research techniques. They collected information about competitors' products as well...
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