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Essay

South West Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Avis M

 

Date added:

April 28, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 420

 

Was viewed:

4508 times

 

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Essay content:

Southwest adopted an unusual strategy. Southwest’s fundamental strategy, as described by its management, was to compete against the car. They proposed to do this by providing friendly, reliable, low-cost service on short haul flights. What they required to do was delivering more for less, which would translate to deriving more from their employees for the same monetary compensation (as per industry standards)...
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They proposed to do this by providing friendly, reliable, low-cost service on short haul flights. What they required to do was delivering more for less, which would translate to deriving more from their employees for the same monetary compensation (as per industry standards). Therefore, Southwest had to think of ways to increase the non-monetary compensation component for its employees...
displayed 300 characters

General issues of this essay:
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