Southwest

Essay specific features

 

Issue:

Business

 

Written by:

Miriam J

 

Date added:

July 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4767

 

Was viewed:

5321 times

 

Rating of current essay:

 
Essay content:

Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Southwest's mission statement is brief and to the point...
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However, it lacks many of the components of a good mission statement. It does not address who its customers are, where the firm competes, whether the company is technologically current or not, whether the company is committed to long-term growth and financial health, and whether the company is responsive to social community, and environmental concerns...
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