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Essay

SouthWest Airlines Report

Essay specific features

 

Issue:

Business

 

Written by:

Susan S

 

Date added:

March 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 942

 

Was viewed:

4498 times

 

Rating of current essay:

 
Essay content:

After three years of fighting these airlines Southwest finally won. The airline began service June 18, 1971 with flights to Houston, Dallas, and San Antonio, and this is how it all began. Mission Statement: The mission of Southwest Airlines is to provide safe, affordable, reliable, timely, courteous, and efficient air transportation and baggage handling service on every flight they operate, as well as produce a fair return on their Shareholders' investments, with dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit...
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Lower Cost. 2. Increase profitability. ? Strategic objectives: 1. Improve corporate performance through applying business intelligence. 2. Growing internationally. Major Strategies: Southwest airline had three main strategies, for the third one, we have also provided some elements that accompanied that strategy...
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