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Essay

Southwest Marketing Strategy

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Issue:

Miscellaneous

 

Written by:

Dolores W

 

Date added:

May 8, 2012

 

Level:

 

Grade:

B

 

No of pages / words:

4 / 1116

 

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9475 times

 

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Essay content:

Southwest is very good at controlling their costs. They offer a no frills service for people who want to get to their destination for as little as possible, and are not concerned about the bells and whistles like in-flight movies. Southwest also realized that when their planes are on the ground, they aren't making money...
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Southwest also realized that when their planes are on the ground, they aren't making money. They decided to keep their planes in the air as much as possible and have worked hard to keep a low turnaround time. They manage to unload passengers and load new passengers for the next flight within twenty minutes, which is shorter than the industry average...
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