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Essay

Southwest strategic analysis

Essay specific features

 

Issue:

Business

 

Written by:

Cory K

 

Date added:

November 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5429

 

Was viewed:

2789 times

 

Rating of current essay:

 
Essay content:

Southwest was started in Texas as a commuter airline between Dallas, San Antonio and Houston. Today, it is one of the largest airlines in the country. It took on many marketing strategies in the beginning to try enter the market and gain some market visibility including having flight hostesses dress in colorful hot pants and white knee-high boots, giving passengers free alcoholic beverages on flights, devising plans to lower turnaround time, and cutting fares...
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While expanding the business, it continued to focus on customer satisfaction. In May of 1988, Southwest became the first airline to win the Triple Crown in a month. The Triple Crown is awarded to the airline with best on-time record, best baggage handling, and fewest customer complaints. Since then, Southwest has won the Triple Crown more than thirty times, including winning the annual award five times...
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General issues of this essay:
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