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Southwestern
Essay specific features
Written by:
Jeffrey H
Date added:
June 3, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1289
Was viewed:
5201 times
Rating of current essay:
Essay content:
A clear and precise strategic principle can help counteract this shortage of experience. In Southwest's case, employees have consistently made trade-offs in keeping with the company's strategic principle.
There is nothing the competitors do not know. They certainly understand the technology, cost structures, and route planning of Southwest...
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They even have the same equipment, locations, and marketing muscle. Yet, Southwest's competitors have been unable to imitate its success.
Building Strategic Principle & Business Strategy
Southwest has distilled its strategy into a phrase and have used it to drive consistent strategic action throughout its organizations, "Meet customers' short-haul travel needs at fares competitive with the cost of automobile travel"...
displayed 300 characters
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