Southwestern

Essay specific features

 

Issue:

Business

 

Written by:

Jeffrey H

 

Date added:

June 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1289

 

Was viewed:

5201 times

 

Rating of current essay:

 
Essay content:

A clear and precise strategic principle can help counteract this shortage of experience. In Southwest's case, employees have consistently made trade-offs in keeping with the company's strategic principle. There is nothing the competitors do not know. They certainly understand the technology, cost structures, and route planning of Southwest...
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They even have the same equipment, locations, and marketing muscle. Yet, Southwest's competitors have been unable to imitate its success. Building Strategic Principle & Business Strategy Southwest has distilled its strategy into a phrase and have used it to drive consistent strategic action throughout its organizations, "Meet customers' short-haul travel needs at fares competitive with the cost of automobile travel"...
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