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Issue:

Business

 

Written by:

John C

 

Date added:

May 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1187

 

Was viewed:

9611 times

 

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Essay content:

(2) The end-user consumer- its focus in designing the product and broken down into the target age groups. SWOT Analysis: Internal Strengths • Higher technology and enough innovation ability in design. • Good retailer relationship and extensive global distribution network (5000 retailers in the world) • Good advertisement...
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As part of step 2 of the planning phase and using your SWOT analysis, select target market on which you might focus for present and potential bikers. Specialized current target markets are two age groups i.e., 18-25 year old and the 30-40 year old professionals. First, to increase their sales, the company should broaden its market groups to include the baby boomers that are at the top of their “earning” power and can easily afford to pay for the “specialized bike designs” that the company is focused on...
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General issues of this essay:
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