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Essay specific features
Written by:
Robert D
Date added:
June 8, 2012
Level:
University
Grade:
A
No of pages / words:
40 / 10957
Was viewed:
5690 times
Rating of current essay:
Essay content:
Skriv sammanfattningen av dokumentet har. Det ar vanligtvis en kort sammanfattning av innehallet i dokumentet.]
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Sammanfattning
Studien syftar att undersoka foretags motiv till sponsring, samt se om de skiljer sig at beroendes pa om foretagen saljer varor eller tjanster. Vi undersoker sponsring utifran Gronkvists (2000) motiv till sponsring; associations- och imageoverforing, samhallsansvar, exponering, relationer, branschexlusivitet, lanseringar, forsaljning och intern marknadsforing samt Gronroos teorier om tjanstemarknadsforingens natur...
displayed 300 characters
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Vi undersoker sponsring utifran Gronkvists (2000) motiv till sponsring; associations- och imageoverforing, samhallsansvar, exponering, relationer, branschexlusivitet, lanseringar, forsaljning och intern marknadsforing samt Gronroos teorier om tjanstemarknadsforingens natur.
Vi har genomfort en fallstudie studie av golftavlingen SAS Masters och undersokt fyra av fem huvudsponsorer...
displayed 300 characters
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