Sponsorship

Essay specific features

 

Issue:

Business

 

Written by:

Robert D

 

Date added:

June 8, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

40 / 10957

 

Was viewed:

5690 times

 

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Essay content:

Skriv sammanfattningen av dokumentet har. Det ar vanligtvis en kort sammanfattning av innehallet i dokumentet.] ? Sammanfattning Studien syftar att undersoka foretags motiv till sponsring, samt se om de skiljer sig at beroendes pa om foretagen saljer varor eller tjanster. Vi undersoker sponsring utifran Gronkvists (2000) motiv till sponsring; associations- och imageoverforing, samhallsansvar, exponering, relationer, branschexlusivitet, lanseringar, forsaljning och intern marknadsforing samt Gronroos teorier om tjanstemarknadsforingens natur...
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Vi undersoker sponsring utifran Gronkvists (2000) motiv till sponsring; associations- och imageoverforing, samhallsansvar, exponering, relationer, branschexlusivitet, lanseringar, forsaljning och intern marknadsforing samt Gronroos teorier om tjanstemarknadsforingens natur. Vi har genomfort en fallstudie studie av golftavlingen SAS Masters och undersokt fyra av fem huvudsponsorer...
displayed 300 characters

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