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Written by:

Sonya S


Date added:

June 23, 2013








No of pages / words:

20 / 5594


Was viewed:

2912 times


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The retail sector with its inherent potential to facilitate huge employment opportunities and contribution to the GDP has stepped into the Indian terrain after an exhaustive round of debates and political turmoil. This report looks into the loyalty program of the Reliance Retail Limited against the backdrop of the global retail industry...
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It throws light on the various dimensions and attributes of the retail customer loyalty programs that have led to their success and have resulted into stupendous sales growths for their implementers. Due to the tremendous influence borne by the global players on the Indian retail sector and also because of the ongoing turmoil in the world economy, it becomes crucial to analyze the Indian retail growth vis-a-vis the USA’s...
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