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Essay

Sports Obermeyer

Essay specific features

 

Issue:

Business

 

Written by:

Michael H

 

Date added:

February 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1290

 

Was viewed:

6527 times

 

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Essay content:

Waiting to make these decisions till after the Las Vegas trade show, the one event which would give reliable retailer feedback, would prove very costly given the extremely long lead times of it’s suppliers in Hong Kong and China. In the past, Sports Obermeyer had relied on a group of company managers, called the “buying committee” to make a consensus forecast on the demand of for each of the company’s various products but it’s track was not particularly impressive...
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In the 1991-92 season, for e.g, some women’s parka styles outsold the original forecast by 200%, while sales of other styles amounted to less than 15% of the forecasted amount [Ref 1] [Exhibit 1]. Going forward the company needed a more reliable way to forecast demand before seeing orders, reduce lead times and decide on the production levels of it’s suppliers in Hong Kong and China...
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