Stadium Naming Rights

Essay specific features

 

Issue:

Business

 

Written by:

Patricia P

 

Date added:

November 2, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 573

 

Was viewed:

6704 times

 

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Essay content:

However, undertaking stadium sponsorship without considering the needs of clubs or fans would appear to be a "cold-hearted attempt to buy a company's way into the sport."1 Thus, using a promotional mix that targets sports fans and athletes would contribute towards Hans Natural gaining the support of the Bay Area community...
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In urban areas such as Chicago, nearly 90% of the people correctly named stadium sponsors without aid.2 Initially an anonymous firm, 3Com, makers of the now widespread Palm handhelds, became the first tech firm to purchase stadium-naming rights. Despite some traditionalists favoring the more habitual Candlestick Park, 3Com solidified itself as a consumer company...
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