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Essay

Standard Russian Vodka Entry Into Us Market

Essay specific features

 

Issue:

Business

 

Written by:

Maria W

 

Date added:

September 21, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2231

 

Was viewed:

1459 times

 

Rating of current essay:

 
Essay content:

outsourcing). Once reactive or proactive factors push or pull them to go abroad, the company has to face one of the most important decisions in the expansion strategy: the entry mode choice. In the entry mode strategy selection, many internal and external factors must be taken into account. First of all, the company has to evaluate the country factors that may affect the decision...
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First of all, the company has to evaluate the country factors that may affect the decision. They mainly include: potential market attractiveness, cultural distance and country risk. This country evaluation provides hints in deciding between equity and non-equity strategies. Second, an internal company research relating to: desired marketing intensity, knowledge, global strategy, intangible assets experience and size can help decision-makers in determining preferable entry modes...
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