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Essay

Starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Pamela L

 

Date added:

August 10, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 3969

 

Was viewed:

7250 times

 

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Essay content:

Starbucks should set up an internal strategic marketing team. This will allow Starbucks to have a proactive feedback of customer satisfaction and hence faster improvement. 3. Starbucks should conduct a survey on about 50,000 Starbuck drinkers to determine the product non-Starbucks customers in order to understand why they don't choose Starbucks...
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Starbucks should conduct a survey on about 50,000 Starbuck drinkers to determine the product non-Starbucks customers in order to understand why they don't choose Starbucks. This will allow Starbucks to deploy a suitable strategy (if at all) to capture new customers in existing and new markets. 4. Starbucks' products have not only attracted well-educated and affluent customers, but have also attracted customers who are younger and less well educated with lower income range...
displayed 300 characters

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