Starbucks: Delivering Customer Service

Essay specific features

 

Issue:

Business

 

Written by:

Bessie D

 

Date added:

November 20, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2261

 

Was viewed:

3603 times

 

Rating of current essay:

 
Essay content:

The idea is to improve speed of service and thereby increase customer satisfaction. P.1 ? Day, Starbucks’ senior vice president of Administration in North America, said, “Do we believe what our customers are telling us about what constitutes ‘excellent’ customer service? And if we deliver it, what will the impact be on our sales and profitability?” COMPANY BACKGROUND P...
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But I believed that people needed another place, a place where they could go to re1ax and enjoy others, or just be by themselves. I envisioned a place that would be separate from home or work, a place that would mean different things to different people. P.2 ? The company was now serving 20 million unique customers in well over 5,000 stores around the globe and was opening on average three new stores a day...
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