STARBUCKS TRENDS

Essay specific features

 

Issue:

Business

 

Written by:

Lucille R

 

Date added:

May 7, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

9 / 2405

 

Was viewed:

8998 times

 

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Essay content:

By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee...
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Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee. By 1987, Schultz had expanded to three coffee bars and bought Starbucks from the original owners for $4 million. He changed the name of his coffee bars from Il Giornale to Starbucks. His intention for the company was to grow slowly with a very solid foundation...
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