Steinway & Son

Essay specific features

 

Issue:

Business

 

Written by:

George T

 

Date added:

November 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1487

 

Was viewed:

4214 times

 

Rating of current essay:

 
Essay content:

CBS recognized that the business didn??t fit its corporate strategy. In 1985, CBS sold the company to John and Robert Birmingham, Boston-based investors. Under Birmingham, Steinway returned to its former stature, stressing quality and focusing on the high-end market. But ten years later, Steinway is also sold two investors, Kyle Kirkland and Dana Messina because of financial problems...
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But ten years later, Steinway is also sold two investors, Kyle Kirkland and Dana Messina because of financial problems. Problems and Issues Now, the two young entrepreneurs have some questions and need to decide something important. Whether Steinway would continue its high-end quality piano or alternatively, pursue some bolder, more aggressive plan? Also they should decide what to do with the recently introduced line of Boston pianos...
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