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Issue:

Business

 

Written by:

Bob R

 

Date added:

December 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 495

 

Was viewed:

1213 times

 

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Essay content:

Therefore, for foreign cosmetics to expand their base in India, they need to evolve innovative strategies to suit Indian preferences and budgets. The presence of a grey market in India for cosmetics and toiletries coming from Dubai and Singapore is another threat to foreign brands since they are able to market international brands at comparatively much lower prices...
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The cost of importing products is much higher than producing it in the country. India allows entry of imported cosmetics without any restrictions, but the average import tariff of 56.8 percent makes products prohibitively expensive for most consumers. Therefore, most foreign cosmetics companies selling premium brands have failed to generate sales volume...
displayed 300 characters

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