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Essay

Strategic Analysis of Reader's Digest

Essay specific features

 

Issue:

English

 

Written by:

Arturo M

 

Date added:

November 23, 2010

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1061

 

Was viewed:

1626 times

 

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Essay content:

With the enhanced information flow, the buyers are more well-informed and knowledgeable than ever, hence they are more able to bargain over prices and products more effectively. The power of the buyers are high as they will be more empowered to exert additional pressure on Reader’s Digest to publish interesting issues and tend to be more demanding towards the products and delivery services rendered...
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Furthermore, with the widespread use of the Internet, it greatly lowers the cost of new entries into the magazine industry. It creates more market spaces for young entrepreneurs and they can simply advertise and market their magazines online because the cost is generally much lower as compared to advertising their magazines worldwide...
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