Strategic Audit of Harley Davidson
Essay specific features
December 19, 2012
No of pages / words:
19 / 5153
Rating of current essay:
Price/earnings ratio is positive.
? World wide retail for 4th quarter 12.9% growth over year 2000.
? Forbes named Harley-Davidson its "Company of the Year" for 2001.
? Selected by Business Week as on of the nation's "Most Admired Companies."
? Projected sales figures for 2003 look strong.
B. Strategic Posture
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? The mission of this company is to "fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments." Harley-Davidson wants to have happy customers that will continue to buy this brand for life...
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