Strategic Management

Essay specific features

 

Issue:

Business

 

Written by:

Ben B

 

Date added:

April 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 702

 

Was viewed:

3311 times

 

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Essay content:

Igor Ansoff built on Chandlers work by inventing a new vocabulary. Peter Drucker accentuated the significance of objectives. He predicted the emergence of intellectual capital. The Profit Impact of Marketing Strategies (PIMS) concluded that the greater a company's market share, the greater will be their profit...
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The benefits of high market share peaks an interest in new growth strategies. Another study indicated that a low market share may also be profitable Harry Markowitz and other financial developed one of the most significant strategic management concept- the portfolio theory. The conclusion was that portfolio reduces specific risk...
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