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Essay

strategic management

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Issue:

Business

 

Written by:

Albert B

 

Date added:

December 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 439

 

Was viewed:

8746 times

 

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Essay content:

"SWOT is an acronym used to describe those particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company" (Wheelen & Hunger, 2004, p.109). Before any recommendations or changes are made, a company should undergo an objective analysis as such as this to ensure that they will achieve the desired end-result...
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If a company implements changes without completing this major step, you can guess where you would like to end up ? but you can't really effectively be able to chart and follow a path. This whole process can be referred to as strategic planning. There are both internal and external factors that need to be considered as part of any strategic plan...
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