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Essay

strategic management

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth F

 

Date added:

June 29, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 652

 

Was viewed:

7428 times

 

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Essay content:

Every year, bear makers create and market hundreds of original models."1 Vermont Teddy Bear Company was founded in 1981 by John Sortino selling hand-sewn teddy bears out of a push-cart in the streets of Burlington, Vermont. Since this time, the company's focus has been to design, manufacture, and direct market the best teddy bears made in America using quality American materials and labor...
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Problems arose in 1995. Since 1995, the company has had two CEOs. It changed its name to The Great American Teddy Bear Company and then changed it back to The Vermont Teddy Bear Company when customers got confused. From its inception, Vermont Teddy had been known for its Bear-Gram delivery service. In 1996, the company decided to shift emphasis away from Bear-Grams to other distribution channels...
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General issues of this essay:
The Vermont Teddy Bear Co MGT485 Vermont Teddy Bear Company SWOT The Vermont Teddy Bear Company The Vermont Teddy Bear Company The Vermont Teddy Bear Vermont Teddy Bear Co. Vermont Teddy Bear Co. Vermont Teddy Bear Co Vermont Teddy Bear Company Vermont Teddy Bear Vermont Teddy Bear vermont teddy bear company vermont teddy bear vermont teddy bear OD Assessment of Vermont Teddy Bear Company
 

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