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Essay

Strategic Management

Essay specific features

 

Issue:

Business

 

Written by:

Robert S

 

Date added:

April 8, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

35 / 9735

 

Was viewed:

9528 times

 

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Essay content:

In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the United States. The company also serves premium coffee and espresso drinks. Krispy Kreme is headquartered in Winston-Salem, North Carolina, USA. Krispy Kreme has been in the doughnut business for almost 70 years...
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Founded by Vernon Rudolph in 1937, Krispy Kreme has been a specialty retailer for doughnuts from the very beginning. In the early stages of the company, Rudolph had rented a building to make the doughnuts and had a delivery truck that took the doughnuts to grocery stores to be sold. As the company grew, Rudolph launched a small chain of stores that were mostly family-owned, which all were making their own doughnuts...
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