Strategic Management of Anheuser-Busch

Essay specific features

 

Issue:

Business

 

Written by:

John G

 

Date added:

February 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1082

 

Was viewed:

6498 times

 

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Essay content:

By defining a mission an organization is making a statement of organizational purpose. Christopher Bart a foremost researcher in the art of mission statements articulates, "A good mission statement portrays an organization's unique and lasting reason for being, and energizes stakeholders to follow common goals...
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It likewise enables a focused allocation of organizational resources since it compels a firm to address some hard questions: What is our business? Why do we exist? What are we trying to accomplish?" (Bart,1998). A mission statement should be inspiring (Bailey, 1996). The reader should want to be a part of an organization after reading its mission statement...
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