Strategic Plan Harley Davison

Essay specific features

 

Issue:

Business

 

Written by:

Wanda S

 

Date added:

July 1, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

26 / 7275

 

Was viewed:

1583 times

 

Rating of current essay:

 
Essay content:

Competitions in the heavyweight motorcycle market are based on several factors; price, quality, reliability, styling, product features, customer preference, and warranties. Harley’s first segment is motorcycle and related products business which includes designing, manufacturing, and selling heavyweight touring and custom motorcycles products, parts, and accessories...
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The custom products charge a higher price because of its features, styling, and high resale value. Their target market is mainly in the United States. By the end of 1997, they have an approximate 48.3% share in the United States market, 6.1% share in European, and 16.5% share in Asia/Pacific. New competitors have entered the marketplace because demand for the motorcycles has exceeded production...
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