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Essay specific features

 

Issue:

Business

 

Written by:

Robert F

 

Date added:

December 26, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1956

 

Was viewed:

8883 times

 

Rating of current essay:

 
Essay content:

Today, A&F stores can be found in malls across America and the A&F logo is easily seen on any high school or college campuses. Abercrombie and Fitch clothes are even worn by cast members of the hugely popular television show, friend. The company claims 18 to 22 year olds as it target market, but it's marketing appears to be aimed at all teens in general...
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The claim of a college-age target market is likely designed to counteract backlash form its erotic "shockvertising". Abercrombie and Fitch recently introduced toned-down "Abercrombie" stores with a target market of 7 to 14 year olds. Abercrombie and Fitch have received both positive and negative publicity as a result of its target market...
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