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Issue:

Business

 

Written by:

Jose S

 

Date added:

October 12, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2314

 

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6627 times

 

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Essay content:

This paper reviews the many definitions of corporate reputation present in the recent literature and categorizes these definitions based on their similarities and differences. The purpose of the study is to review, analyze and evaluate prior definitional statements of corporate reputation. The analysis led us to conclude that the cluster of meaning that looks most promising for future definitional work uses the language of assessment and specific terms such as judgment, estimation, evaluation or gauge...
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The purpose of the study is to review, analyze and evaluate prior definitional statements of corporate reputation. The analysis led us to conclude that the cluster of meaning that looks most promising for future definitional work uses the language of assessment and specific terms such as judgment, estimation, evaluation or gauge...
displayed 300 characters

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