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Subliminal Advertising

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Issue:

Business

 

Written by:

Glen A

 

Date added:

June 8, 2016

 

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Grade:

A

 

No of pages / words:

17 / 4485

 

Was viewed:

4216 times

 

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Essay content:

The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart (1776-1841). Herbart argued that ideas (i.e., both perceptions and thoughts) differed from one another in strength, and inhibit or suppress one another in a dynamical fashion, competing with one another to achieve enough strength to rise above the “limen of consciousness” and, hence, be consciously experienced...
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(Pratkanis, A. R. (1992). The cargo-cult science of subliminal persuasion. The Skeptical Inquirer, 16(3), 260-272.) Ideas below the line still exist, in this view, and through collateral inhibition can influence what other ideas, including themselves, are subsequently consciously experienced. In this way, perceptions obtained only subliminally (i...
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