Sunlife

Essay specific features

 

Issue:

Business

 

Written by:

Kim T

 

Date added:

April 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

26 / 7248

 

Was viewed:

5486 times

 

Rating of current essay:

 
Essay content:

In this way, domestic companies will benefit from business development as well. Sun Life Financial strategically chose to form an alliance with Everbright, because of Everbright's established distribution network and good relations with the government. Sun life Financial's business concept consists out of already developed products in other markets, adapted to Chinese customers...
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The biggest potential customer base can be found in urban areas where people tend to be more westernised and richer. The products in these areas will be offered by means of personal selling carried out by a specially trained sales force. The organisation concept shows that Sun Life Financial can use their management expertise, financial strength and extensive customer service experience to support their business concept...
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