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Essay

swatch

Essay specific features

 

Issue:

Business

 

Written by:

Dolores J

 

Date added:

July 28, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1539

 

Was viewed:

8545 times

 

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Essay content:

The digital watch was inexpensive to manufacture and could be produced in mass. It created a whole new market by making watches inexpensive enough for all classes of people. The Swiss did not respond to this new competition and began to lose their market share. The Swiss watchmakers still produced high end watches for the wealthy, but did not compete for the lower end market...
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They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology, design products that would appeal to new markets and be able to compete with other companies both in quality and cost...
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General issues of this essay:
Advertising Campaign for Bench/ Advertising Campaign Example Advertising Campaign and the Global Watch Industry Monster Energy Drink Target Audience And Company Objectives Small Business Advertising Campaign Steps for advertising campaign Swatch And Global Industry Swatch and the Global Watch Industry swatch and global watch industry The World Watch Industry Watch Industry Why Launch An Advertising Campaign Exploring An Advertising Campaign POlitical Campaign Advertising
 

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